We talked aboutNike??s marketing approach earlier, the following we will talk again.
Nike products began to enter from the athletic field and stadium homes of ordinary people at 1980. Nike sports must not lose regular traditional market situation, try to expand the appeal of Nike advertising, this must be like Nike, Levi??s brand (the leading jeans brand Levi Strauss jeans, the inventor of the establishment) , become an integral part of youth culture and status symbols. Nike??s two completely different market operations, it faces challenges in adapting popular awareness and promote sporting achievements on how to get balance and consistency,Nike air shoes began to rethink their advertising strategy.

Today, Nike is the largest sports brand in China. And China is the world’s largest raw material purchase Nike market, Nike has become the largest outside the United States markets. China has 2 billion feet, and we let them all wear Nike! “This is the dream of Nike founder Knight.nike air max Management “emotional wearing Nike equipment, high jump star Zhu Jianhua in 1983 to 1984 within a 3 year refresh men’s high jump world record.air max shoes1984 Los Angeles Olympic Games, Zhu Jianhua has won the bronze medal. Zhu Jianhua long Chinese people’s aspirations, he was wearing Nike also became popular overnight, many Chinese people firmly remember the brand from the United States. Nike CEO Parker said that this matter is for China for Nike, is a very big event. and that since then, Nike sport enhanced cooperation with China. in January 1993, the first Nike store in Shanghai debut, flood of people, many young people from began to line up before day, hoping to have a pair of shoes from the United States, and those who worship sports stars enjoy the same brand. By 2004, Nike’s growth in the Chinese market reached 66%. Chinese people Nike has a special favor.nike air max 360This favor comes from a successful local strategy for Nike. Just this year, Nike began to seize business opportunities in the Beijing Olympic Games, shot a picture of the China card. Nike first introduced a paragraph “84 Olympics commemorative T-shirt” to commemorate the 1984 Olympic Games debut in China, and launched a “Stand up, move forward,” the new slogan, so it is natural to think of the Chinese national anthem. May 2008 Nike released 22 Chinese Association of Olympic competition sports apparel are printed on the back of the traditional Chinese totem. Nike explained, meaning evil, bless the Chinese athletes. Nike also launched a series of Liu Xiang, the theme of clothing and shoes emblazoned with Liu Xiang birthday, get the gold medal and his childhood drawing pictures. In addition, for the Beijing Olympics, Nike designed a series of new products, which include the unique Chinese characteristics such as martial arts project. gymnastics shoes of packaging design is also interested in learn from the Chinese silk.